Perspective
Why curated membership beats traditional ownership.
Owning a supercar sounds aspirational. But when you calculate the real costs – depreciation, maintenance, storage, insurance – against actual usage, the numbers tell a different story. For many enthusiasts, curated membership offers better value, more variety, and zero ownership hassles.
The true cost of ownership
A new Ferrari 488 GTB costs around £200,000. Within 3 years, it typically loses 30-40% of its value – that's £60,000-£80,000 in depreciation alone. Add annual servicing (£2,000-£4,000), insurance (£3,000-£8,000), storage, road tax, and unexpected repairs, and you're looking at £10,000-£15,000 per year just to keep it on the road.
Research shows the average supercar owner drives their vehicle just 2,000-3,000 miles annually. That works out at approximately £50-£75 per mile when depreciation and running costs are factored in.
Ownership vs membership: a factual comparison
| Factor | Ownership | Membership |
|---|---|---|
| Capital outlay | £200,000+ tied up in one car | Annual membership fee, no capital locked |
| Depreciation | 30-40% in three years (£60,000-£80,000 typical) | None |
| Running costs | £10,000-£15,000 per year plus storage and insurance | Included in hire pricing |
| Variety | One marque, one mood | Multiple marques across the fleet |
| Administration | Tax, MOT, maintenance, storage to manage | Handled for you |
The membership alternative
Our membership programme flips the economics entirely. For a fraction of ownership costs, members gain access to an evolving fleet spanning multiple marques – from Bentley Flying Spurs to McLaren 720S models.
Instead of committing £200,000 to a single vehicle, members can experience different cars for different occasions: a Ferrari for a weekend drive, a Rolls-Royce Ghost for executive travel, or a Lamborghini Huracán for a milestone celebration.
Variety over monotony
Ownership locks you into one marque, one character, one experience. Membership delivers strategic variety. Read our guide on choosing the right marque for your occasion to understand how different brands suit different contexts.
A business trip to London? The Mercedes-Maybach S 680 delivers boardroom credibility. Weekend in the Scottish Highlands? The Aston Martin DB11 matches the theatre. Anniversary surprise? Nothing says celebration like a Ferrari.
Depreciation protection
When you hire rather than own, someone else absorbs the depreciation hit. Your £5,000 weekend in a Ferrari 488 costs exactly £5,000 – no hidden losses, no value erosion, no surprises when you come to sell.
Over 3 years, if you take 10 weekend hires totalling 30 days (roughly 3,000 miles), you might spend £40,000-£50,000. Compare that to owning the same Ferrari: £60,000+ depreciation plus £30,000-£45,000 in running costs = £90,000-£105,000 total outlay.
Maintenance eliminated
Every vehicle in our curated fleet undergoes meticulous inspection before handover. Our pre-delivery preparation process ensures you receive every car in pristine condition.
When you return the vehicle, that's where your responsibility ends. No service schedules to manage, no warranty claims, no unexpected repair bills. You drive, enjoy, return.
Storage & security
Supercar ownership demands secure, climate-controlled storage (£200-£500/month). You need comprehensive insurance. You worry about theft, damage, vandalism.
Membership removes these concerns entirely. When you're not driving, the car lives in professionally maintained facilities. Insurance is included. Security is someone else's problem.
Who membership suits
Enthusiasts who value experiences over assets: If you care more about driving than owning, membership delivers maximum wheel time, minimum administration.
Professionals with variable schedules: Busy individuals who can't predict when they'll have time for weekend drives benefit from flexible, on-demand access.
Collectors exploring new marques: Considering a purchase? Spend a weekend in the car before committing six figures. Our first-time driver guide helps you understand what to expect.
Occasional drivers: If you'd realistically use a supercar 10-20 days per year, ownership makes little financial sense. Membership provides exactly the access you need.
The ownership case
Ownership still makes sense for some scenarios: you drive 10,000+ miles annually, you want permanent garage access, you're emotionally attached to a specific chassis, or you plan multi-year ownership without depreciation concern.
But for most enthusiasts, membership offers superior economics, greater variety, zero maintenance burden, and the freedom to experience different marques without commitment.
Getting started
Our membership tiers (Silver, Gold, Platinum) are designed around different usage patterns and preferences. Priority booking, flexible terms, curated route suggestions, and concierge support come standard.
To explore availability, visit our membership overview and submit a membership enquiry when you are ready to compare tiers.
Explore how a perfectly designed supercar weekend might look, or browse our current fleet availability.
Calculate your ownership vs. membership costs
Speak with our team to model the true economics based on your expected usage, preferred marques, and driving patterns.