Unique Car Hire in London
LuxuryCarHire.Club offers unique and specialist vehicle hire across London for occasions that demand something extraordinary. Ferrari LaFerrari, McLaren Senna, Lamborghini Aventador SVJ, and other rare vehicles available by arrangement. Goodwood Festival of Speed experiences, Royal Ascot supercar weekends, multi-vehicle fleet days through the Home Counties, and bespoke driving itineraries from London to the Cotswolds, South Downs, and Kent. By enquiry only — contact us to discuss your requirements.
Specialist Fleet in London
Our unique hire collection includes vehicles not available through standard bookings: Ferrari LaFerrari, McLaren Senna, Lamborghini Aventador SVJ, Porsche 918 Spyder, Bugatti Chiron (static display and chauffeur only), and limited-edition models from Ferrari, McLaren, and Lamborghini. Availability varies — these vehicles are sourced from our specialist network and require 2–4 weeks advance booking. Pricing by enquiry reflects the rarity and insurance requirements of each vehicle. London’s position at the centre of England’s road network, with five airports, three world-class circuits (Brands Hatch, Silverstone, Goodwood), and the finest hotels and restaurants in the country, creates unique experience combinations unavailable from any other UK city.
““Arranged a 6-car fleet day for my 50th. Started in Mayfair, rotated through a Ferrari F8, McLaren 720S, Porsche GT3 RS, Lamborghini Huracan Evo, Aston Martin Vantage, and Bentley Continental GT. Surrey Hills, Kent Downs, and back through the Chilterns. The team managed all logistics — we just drove.””
, — Richard M., Mayfair, W1KWhat Makes London Unique for Car Hire

The Goodwood Festival of Speed (June/July) is one of the world’s premier motorsport events. We curate bespoke experiences: collect a rare supercar from your London address, drive the A3 south through the Surrey Hills to Goodwood, attend the Festival of Speed, and return via the South Downs at sunset. This combination of London luxury and Sussex countryside motorsport is unique to our London operation.

Royal Ascot (June) is 30 miles west of London via the M4 and A329. Arrive at the racecourse in a Ferrari LaFerrari or McLaren Senna. The car park at Ascot on Gold Cup day is one of the world’s great automotive spectacles. We arrange VIP parking and coordinate with racecourse management for arrival timing.

Groups of 4–8 friends book multiple supercars for a full-day Home Counties circuit. Each driver takes a different car. Rotate vehicles at checkpoints. Start in London, drive through the Surrey Hills, loop through the Kent Downs, lunch in a country pub, and return via the Chilterns. Managed driving experience across 150+ miles of England’s finest roads.
The arrangement, in detail
Delivered to you
The car arrives at your chosen address. Collected when you're finished. No queues, no counter.
Insurance included
Comprehensive cover in every arrangement. Nothing additional to purchase. Confirmed in writing before delivery.
WhatsApp-first
Enquire and manage your arrangement entirely via WhatsApp. No hold music. Response within the hour.
The service you'd expect.
Nothing more required.
- The Goodwood Festival of Speed (June/July) is one of the world’s premier motorsport events. We curate bespoke experiences: collect a rare supercar from your London address, drive the A3 south through the Surrey Hills to Goodwood, attend the Festival of Speed, and return via the South Downs at sunset. This combination of London luxury and Sussex countryside motorsport is unique to our London operation.
- Royal Ascot (June) is 30 miles west of London via the M4 and A329. Arrive at the racecourse in a Ferrari LaFerrari or McLaren Senna. The car park at Ascot on Gold Cup day is one of the world’s great automotive spectacles. We arrange VIP parking and coordinate with racecourse management for arrival timing.
- Groups of 4–8 friends book multiple supercars for a full-day Home Counties circuit. Each driver takes a different car. Rotate vehicles at checkpoints. Start in London, drive through the Surrey Hills, loop through the Kent Downs, lunch in a country pub, and return via the Chilterns. Managed driving experience across 150+ miles of England’s finest roads.
- We create custom driving itineraries from London: Cotswolds grand tour via the M40 (90 minutes to Chipping Norton), South Downs and Brighton coastal run (60 miles), Kent wine trail through the Garden of England, and New Forest grand touring via the M3. Each itinerary includes route cards, restaurant reservations, and hotel bookings if required.

Unique Hire Scenarios
Rare vehicle collected Friday from your London address. A3 south through the Surrey Hills to Goodwood on Saturday. Festival of Speed all day. South Downs touring on Sunday. Return to London Sunday evening. A weekend of motorsport heritage and supercar driving.
Royal Ascot arrival
Ferrari LaFerrari from Mayfair to Royal Ascot. VIP car park positioning arranged. Return to London for dinner at The Ritz or Claridge’s. A complete London luxury experience.
Corporate fleet experience
6 supercars, 6 drivers, rotating through the Home Counties’ best routes. Managed checkpoints, professional photography at each stop. Team building with mechanical engineering at its finest. Canary Wharf corporate clients represent significant demand.
Marriage proposal
Ferrari LaFerrari or McLaren Senna collected from London. Drive to Box Hill summit for the proposal at the viewpoint with panoramic views across the Surrey Weald. Return via the Surrey Hills at sunset. Or drive to Hampton Court for a proposal in the Privy Garden.
How Unique Hire Works
Enquire
Contact us with your vision — vehicle, occasion, experience type. No request is too unusual.
Design
We create a bespoke proposal including vehicle sourcing, itinerary, dining, and logistics. 2–4 weeks planning time for rare vehicles.
Confirm
Proposal agreed, deposit paid, all logistics confirmed. Detailed itinerary and route cards provided.
Unique Hire Coverage
Bespoke experiences start from London and extend across the Home Counties, Surrey Hills, Kent Downs, Chilterns, Cotswolds, South Downs, and beyond. Multi-day itineraries cover wider UK destinations. All experiences start and end with delivery to your London address or hotel. We also create unique experiences from nearby Windsor, Guildford, and Reading.
Frequently asked
If yours isn't here, send it via WhatsApp. A response within the hour.
What Unique Hire Clients Say
““Arranged a 6-car fleet day for my 50th. Started in Mayfair, rotated through a Ferrari F8, McLaren 720S, Porsche GT3 RS, Lamborghini Huracan Evo, Aston Martin Vantage, and Bentley Continental GT. Surrey Hills, Kent Downs, and back through the Chilterns. The team managed all logistics — we just drove.””
““Goodwood Festival of Speed weekend in a McLaren Senna. Collected from our Knightsbridge hotel, A3 to Goodwood, all-day FoS, touring the South Downs on Sunday. The combination of London luxury and Sussex countryside — extraordinary. Only possible from London.””
Unique Experiences from London
London’s position at the hub of England’s motorway network creates experience possibilities unmatched by any other UK city. Within 90 minutes: three world-class racing circuits (Brands Hatch, Silverstone, Goodwood), the Cotswolds, the South Downs, the Surrey Hills, the Kent Downs, the Chilterns, Brighton, Windsor Castle, and Hampton Court Palace.
Five international airports mean clients fly in from anywhere and start their driving experience from the terminal. A McLaren Senna collected from Heathrow, driven to Goodwood for a Festival of Speed day, and returned to a Mayfair hotel that evening is a London-only itinerary.
London’s hotels — Claridge’s, The Dorchester, The Ritz, Corinthia, The Savoy — provide starting points for bespoke experiences. We deliver to any hotel concierge with a full vehicle orientation in the hotel’s forecourt.

