Supercars & prestige vehicles for Birmingham & West Midlands productions — Digbeth, Jewellery Quarter & beyond
Serving Emmerdale Productions, Highbury Hall, Cannon Hill Park, Nostell Priory, and commercial shoots across the whole of West Midlands. Full production insurance and location logistics support.
Birmingham is one of the UK's fastest-growing production hubs — home to the BBC's national headquarters, ITV Studios, and a thriving independent film and commercial production community centred on Digbeth's creative quarter. Our Ferrari, Lamborghini, and McLaren fleet is available to West Midlands productions for hero vehicle roles, background traffic, and commercial shoots with same-day delivery and full production support. The Jewellery Quarter, Brindleyplace, and the Gas Street Basin canal network offer exceptional urban backdrops, while the Cotswolds and Shropshire Hills provide rural cinematic contrast within 45 minutes. Our vehicles are fully compliant with Birmingham's Class D Clean Air Zone for seamless city-centre location access.
“"Used LuxuryCarHire.Club for a two-day commercial shoot at Highbury Hall. The Lamborghini Performante was immaculate, the driver was patient through 40+ takes, and the logistics were handled perfectly."”
, — Production Manager, Birmingham
640 bhp naturally aspirated V10, aggressive aerodynamic package, and a visual presence that commands the screen. The Performante's angles are genuinely photogenic from every approach — hero car status guaranteed.
Ferrari's hybrid hypercar — 950 bhp, extraordinary proportions, and a story that makes it compelling on screen. One of only ~500 built, the LaFerrari commands immediate attention and production credibility wherever it appears in West Midlands.
800 bhp naturally aspirated V12 convertible — the most powerful open-top Ferrari ever made. A compelling production vehicle for fashion, automotive, and high-end advertising shoots requiring a statement open-top car against West Midlands's landscapes.
Every marque below is available for self-drive hire. Enquire about a specific model and we'll confirm availability within the hour.
Our drivers understand production environments: call times, safety briefings, camera car positioning, and the patience required for takes. They work with your crew, not around them.
We source specific production insurance for each shoot — covering the vehicle as a prop, as a driving feature, and for on-set static use. We never supply vehicles for production on standard hire policies.
We know Highbury Hall, Cannon Hill Park, Nostell Priory, the Great Western Arcade, and the city's most photogenic streets. We can advise on location suitability for specific vehicles and assist with pre-shoot recces.
Film and TV car hire in Birmingham is priced on a per-production basis, depending on the vehicle, duration of use, location requirements, and insurance needs. Day rates for production use start from £1,200/day for a Lamborghini Huracán Performante and from £2,500/day for LaFerrari. Multi-day rates are available for extended productions. All production hire includes a standby driver, basic location logistics, and production-specific insurance quotation. Contact us with your brief — shooting dates, vehicle requirements, location, and intended usage — and we will respond with a tailored proposal within 24 hours. From £1,200/day (production rate) LaFerrari from £2,500/day Multi-day rates available Production insurance arranged
The car arrives at your chosen address. Collected when you're finished. No queues, no counter.
Comprehensive cover in every arrangement. Nothing additional to purchase. Confirmed in writing before delivery.
Enquire and manage your arrangement entirely via WhatsApp. No hold music. Response within the hour.
Nothing more required.
From Digbeth's Victorian industrial backdrops to the Jewellery Quarter's cobbled lanes and the canal network at Gas Street Basin, Birmingham offers an extraordinary range of cinematic settings — all within minutes of the city centre.
Digbeth is Birmingham's most cinematic urban district — a mile-long corridor of Victorian red-brick warehouses, railway viaducts, street art murals, and independent creative studios that has become the go-to backdrop for high-end commercial and music video productions. Used by international brands including Jaguar Land Rover, Red Bull, and numerous Netflix and Amazon productions, Digbeth's raw industrial character is the ideal setting for a Lamborghini Aventador or LaFerrari in a gritty, dramatic context. Quiet early-morning location access makes pre-dawn shoots straightforward.
Birmingham's Jewellery Quarter is one of the UK's most distinctive urban environments — 240 acres of Victorian streets, cobbled alleys, and ornate terrace facades less than a mile north-west of the city centre. The quarter's Vyse Street and Warstone Lane provide superb urban texture for tracking shots of supercars, and the Museum of the Jewellery Quarter's 1940s factory interior has been used as a period drama set. Location permit applications through Birmingham City Council are straightforward for professional productions.
Birmingham has more canals than Venice — and Gas Street Basin, at the heart of the network, provides a waterfront urban backdrop unlike anywhere else in the UK. The iron bridge at the junction of the Worcester and Birmingham Canal has appeared in numerous commercials, and the towpath network between Gas Street and Brindleyplace provides 400 metres of uninterrupted cinematic canal-side shooting with no vehicular traffic. A Ferrari or Bentley on the Gas Street Basin access road with canal reflections makes for a uniquely Birmingham image.
Digbeth is Birmingham's most cinematic urban district — a mile-long corridor of Victorian red-brick warehouses, railway viaducts, street art murals, and independent creative studios that has become the go-to backdrop for high-end commercial and music video productions. Used by international brands including Jaguar Land Rover, Red Bull, and numerous Netflix and Amazon productions, Digbeth's raw industrial character is the ideal setting for a Lamborghini Aventador or LaFerrari in a gritty, dramatic context. Quiet early-morning location access makes pre-dawn shoots straightforward.
Birmingham's Jewellery Quarter is one of the UK's most distinctive urban environments — 240 acres of Victorian streets, cobbled alleys, and ornate terrace facades less than a mile north-west of the city centre. The quarter's Vyse Street and Warstone Lane provide superb urban texture for tracking shots of supercars, and the Museum of the Jewellery Quarter's 1940s factory interior has been used as a period drama set. Location permit applications through Birmingham City Council are straightforward for professional productions.
Birmingham has more canals than Venice — and Gas Street Basin, at the heart of the network, provides a waterfront urban backdrop unlike anywhere else in the UK. The iron bridge at the junction of the Worcester and Birmingham Canal has appeared in numerous commercials, and the towpath network between Gas Street and Brindleyplace provides 400 metres of uninterrupted cinematic canal-side shooting with no vehicular traffic. A Ferrari or Bentley on the Gas Street Basin access road with canal reflections makes for a uniquely Birmingham image.
From Emmerdale to major ITV and BBC West Midlands productions, our fleet provides the luxury vehicle appearances that production teams require. We understand production schedules, call times, and the logistical demands of returning day after day.
Commercial & Advertising Shoots
Automotive brands, financial services, lifestyle and luxury fashion clients shooting in West Midlands benefit from our access to genuinely rare vehicles — LaFerrari, Aventador SVJ — that bring instant visual authority to a commercial.
Music Videos
West Midlands artists and national labels filming in Birmingham have access to our full fleet for music video productions. Birmingham city centre, the Great Western Arcade, Cannon Hill Park, and the Dales all provide dramatic visual contexts for a supercar hero shot.
From brief to on-set — three steps.
WhatsApp or email us your production brief: shooting dates, location(s), vehicle requirements, intended usage (static, driving, POV), and any specific production requirements. We'll respond within 24 hours.
We'll send a tailored proposal covering the vehicle, daily rate, driver arrangements, insurance quotation, and any location logistics we can assist with. A location recce can be arranged where helpful.
Your vehicle arrives at your Birmingham or West Midlands location on schedule, fully prepared and production-ready. Our driver integrates with your crew and supports the production throughout the shoot day.
Everything your production needs, professionally arranged.
Covering Birmingham, Royal Leamington Spa, Sutton Coldfield, Wolverhampton, York, Walsall, and all West Midlands locations.
Serving Birmingham city centre, Highbury Hall, Cannon Hill Park, Aston Hall, Nostell Priory, Wolverhampton, Walsall, Royal Leamington Spa, York, and all West Midlands filming locations. For productions further afield across the North of England, contact us to discuss logistics.
Need two, three, or four vehicles for a wide shot or chase sequence? We can co-ordinate multiple supercars at the same Birmingham or West Midlands location, with synchronised drivers and timing co-ordination built in.
Our drivers are experienced working alongside camera cars and tracking vehicles for driving sequences. We can brief on approach and departure speeds, and assist with safety planning for dynamic shots on West Midlands roads.
Production days in West Midlands can run long. We offer flexible start times and extended shoot day options, ensuring the vehicle and driver are available throughout — with no rush to return the car before a scene is completed.
Send us your production brief — vehicle, dates, location, and usage. We'll have a tailored proposal back to you within 24 hours.
If yours isn't here, send it via WhatsApp. A response within the hour.
“"Used LuxuryCarHire.Club for a two-day commercial shoot at Highbury Hall. The Lamborghini Performante was immaculate, the driver was patient through 40+ takes, and the logistics were handled perfectly."”
“"We needed three supercars for a music video in the Mailbox Birmingham. They co-ordinated all three perfectly — same call time, same preparation standard. Outstanding professionalism."”
“"The LaFerrari for our Birmingham financial services commercial was genuinely spectacular. The vehicle knowledge and production experience of the team made our shoot day run smoothly."”
Every service below is available with the same quiet arrangement.
Send us your production brief — vehicle, dates, location, and usage. We'll have a tailored proposal back to you within 24 hours.
The same arrangement, across 124 cities.
