Summer 2025: Record Demand for Supercar Hire in UK

London, UK – The UK supercar hire market experienced unprecedented growth this summer, with LuxuryCarHire.Club reporting a 47% year-on-year increase in bookings between June and September 2025.

Market Growth

The surge in demand reflects a broader shift in luxury consumption patterns, with high-net-worth individuals increasingly favoring experience-driven access over traditional ownership models. Average booking duration increased to 3.2 days, up from 2.4 days in 2024.

Peak demand occurred during the Goodwood Festival of Speed weekend, where bookings exceeded capacity by 280%. The Edinburgh Festival in August also saw strong performance, with Ferrari and Lamborghini models particularly sought after for wedding and celebration hires.

Regional Breakdown

London remained the dominant market with 42% of total bookings, followed by Manchester (18%), Birmingham (14%), and Edinburgh (11%). Coastal destinations including Cornwall, Devon, and the Scottish Highlands saw 65% growth compared to Summer 2024.

Vehicle Preferences

Ferrari models accounted for 34% of bookings, with the F8 Tributo and 488 GTB proving most popular. Lamborghini rentals grew 52% year-on-year, driven by strong demand for the Huracán EVO. McLaren bookings increased 38%, with the 720S and new 750S attracting both experienced and first-time supercar hirers.

Industry Context

The growth aligns with broader trends in the luxury sector, where access models are gaining traction among younger high-net-worth individuals. Industry data suggests the UK prestige car rental market is projected to reach £485 million by 2027, representing a compound annual growth rate of 12.3%.

Looking Ahead to 2026

LuxuryCarHire.Club has responded to demand by expanding its fleet with new Ferrari, McLaren, and Porsche models. The company is also investing in enhanced concierge services, including curated driving route planning and exclusive access to private estates and race circuits.

Membership program enrollments increased 89% during Q3 2025, suggesting sustained growth trajectory into 2026. Early bookings for summer 2026 are already 35% ahead of the equivalent 2025 period.